Importance of Website Design

Websites are a business’s digital face, and as such, they play an important role in helping potential customers find, understand, and trust your brand. In today’s cutthroat marketplace with competitors desperate to get their hands on new customers, every second of visibility is valuable.

Whether you are a small or large business, an e-commerce store, or a service provider your website design has value for your company and its visitors. The way you design your website can either enhance your brand’s value and influence your business or just waste precious time and resources for no good reason at all.

Why is web design important?

You might be unsure of the relevance of website design as you think about redesigning your
website. It is important to consider how web design affects your clients and your business. Here
are five reasons why.

First Impression

Your website serves as the first impression that your audience has of your company when they
visit. 75% of users make judgments about a company’s credibility based on visual design alone.
Your audience will form an opinion of you in just a few short seconds. Pages with a great
website design tend to have longer user sessions than pages with a bad design.

Perception of Customer Service

People can learn how you intend to regard them by going through your website. Your audience
will be able to determine whether you are trying to help them or not if your website appears to
be uninviting, plain, and unattractive.

To create a positive one, you should make an effort to design your website. It should be
welcoming, warm, and current. Visitors will be inclined to see your website as approachable and
friendly if it appears to be up-to-date, friendly, and approachable.

Helps SEO(Search Engine Optimization)

Because search engine spiders crawl and index websites according to well-known web design
standards, poor on-page SEO fundamentals can make your website hard to find from the start.

Builds Trust

Badly designed websites give off unprofessionalism. A professional website communicates
authenticity to your audience. You increase the chances for your company to generate leads by
encouraging visitors to stay on your website longer. Building trust is crucial if you want visitors to
feel at ease exploring your website further.

Mobile-Friendliness

Currently, mobile devices account for the vast majority of online searches, and this trend will
continue to increase. Furthermore, with Google now promoting a mobile-first strategy, having a
mobile-friendly website design is essential for remaining current and being found easily online.
In fact, 85% of adults believe that a company’s mobile website design ought to be at least as
good as it’s desktop website design.

Where do I start?

There are many services that make it easy for non-technical people to create and design their own websites like Wix or Shopify. Using these drag-and-drop services works great for most small businesses. But they have their limitations and typical learning curves. Alternatively investing some money into getting yourself online with website design services will let you focus on your business.

Bottom line

Remember, a website’s design is important, but what’s even more important is that the design is
meaningful. Your website’s design should reflect your brand and what you want it to convey. It
should be visually appealing and helpful for potential customers looking to buy from you or learn
more about your product/service.